The Row Bags: Frequently Asked Questions
The questions that follow are the ones raised most frequently about the row bags, and each is answered with verifiable material only. Because the brand publishes no price list, every figure throughout is an observed 2026 market price recorded in September of that year. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Any number sourced from a resale report is observed market behaviour, not investment advice. This covers bags alone, so ready-to-wear and footwear are left out. If a claim is widely repeated but cannot be checked, it is not here.
Who owns The Row, and where does production happen?
Mary-Kate and Ashley Olsen founded The Row in 2006, and the label is based in New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The label is named after Savile Row in London. Production is in Italy, and Made in Italy appears on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries are not verifiable. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. Every bag has a small, discreet the row bag quilted shoulder bags exterior stamp, typically low on the side where it blends into the leather, plus a second stamp inside. Because the hardware is palladium-plated and matte or brushed, it suggests weight rather than shine. Nappa, lambskin, calfskin and cotton herringbone do the lining work where other houses print logo jacquard, so the linings are luxury materials in their own right. The practical consequence is that you cannot identify one of these bags from across a street, which for many buyers is the point.
What does a The Row bag cost?
No official price list exists, because the brand publishes none, so every figure here is an observed 2026 market price. What was observed went from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. The line breaks into three useful bands: roughly $590 to $1,500 at entry, roughly $1,550 to $3,500 in the middle, roughly $3,600 to $6,900 at the top. Material moves the number more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Take the table as a snapshot rather than a quotation: retailer prices vary, and stock, currency and season all shift the figure.
| Bracket | Observed range, 2026 | Representative models |
|---|---|---|
| Entry tier | $590–$1,500 | 90’s Bag $1,090, N/S Park Crossbody $1,290, Half Moon $1,390, Double Travel Wallet $590, Boone Tote $900 |
| Middle band | $1,550 to $3,500 | Bourse Clutch $1,590, Park totes in all sizes, Alix $1,900, Peggy Clutch $2,900, Large Slouchy Banana $2,550 |
| High end | $3,600–$6,900 | Marco Bag $6,900, Margaux Shoulder 12 $4,900, Alger Tote $4,900, Agnes 12 $4,400, Soft Margaux 10 $3,650 |
| Suede premium | Silhouette by silhouette | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Is the Margaux discontinued?
Nobody outside the brand knows, and the brand has not said. The confirmed facts are these: the Margaux was pulled from third-party retailers during 2025, and the brand’s own site now shows the Soft Margaux and the Margaux Shoulder in place of the original. The discontinuation is widely reported, yet the brand has never officially confirmed it. The two claims are not the same thing, and any article collapsing them goes beyond the evidence. In practice the original now trades on the secondary market, where the Margaux 15 was reported reselling at around $4,350 to $6,000 and above in early 2026. The status is unresolved, and should not be treated as settled.
How does the Soft Margaux differ from the Margaux?
The Soft Margaux is a reworking rather than a rename. Protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots are all new against the original. Recorded at $3,650, the Soft Margaux 10 is 100% calfskin with a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Soft Margaux 12 shares that construction at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Separate from both is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
What do the numbers in the bag names refer to?
The number is the bag’s width in inches, not a size tier or a series code. Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14 all follow it. Because two bags sharing a number occupy roughly the same width, comparison is unusually simple. At one major retailer there is a leather-and-canvas Margaux 17, approximately 17 x 12 x 9 inches, with an unverified price. Should you see N/S or E/W in a name, read it as orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
How do I authenticate a The Row bag?
No serial number, date code or authenticity card system exists publicly for these bags, so no code can be checked and nobody can verify one for you. Instead, authentication happens in the hand. Stitching should be mechanically precise and evenly dense, with no fraying or wandering lines, and hand-painted edges should show no overflow, bubbling or thin coverage. Real hide is both weighty and soft and takes light in rather than throwing it back; fakes feel stiff, thin or faintly plasticky. The interior stamp should be sharp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Photo inspection is not enough: counterfeits reported through 2024 and 2025 pass it, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Stitching of even density, with clean hand-painted edges
- A sharp, centred interior stamp with Made in Italy on it
- Matte or brushed fittings that close with precision
- A shape that holds when the bag is empty
How well do The Row bags hold value on resale?
Judged by observed market behaviour they have, but this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report recorded the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Model by model the picture varied, with the N/S Park Tote strongest at 146%, the Margaux Tote at 107% and the Half Moon shoulder at 106%. For context, the same report listed the Hermes Kelly Mini II at 282% and Goyard at 123%. Less firmly, Fashionphile resale was reported up about 44% year over year. The picture is uneven: black and neutral calfskin hold the value, while canvas, nylon, sisal and seasonal colours discount.
Where do you buy The Row bags?
Direct purchase means the brand’s own webstore or its boutiques in Los Angeles, New York, London, Paris and Amagansett. Confirmed multi-brand stockists take in Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire, alongside independents such as A’maree’s and Savannahs. For off-price and archive stock, The Outnet is where discontinued styles often surface. Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all carry them on the secondary market. Poshmark, eBay and Mercari carry them too, though sources flag the first two as higher counterfeit risk. Anyone searching for the row for sale should note that at least one non-official site uses the brand’s name, so confirm you are on the brand’s own store before buying direct.
What is the right way to care for one?
Because no brand-issued care protocol exists, read the following as material-appropriate general guidance rather than instruction from the label. Whatever the material: don’t overfill, keep the bag away from direct sunlight, heat and rain, and store it lightly stuffed in its dust bag so it holds shape. A soft dry cloth is right for calfskin and grained finishes, with neutral conditioner used sparingly. Nappa and lambskin, which appear mostly as linings, are exceptionally soft and mark easily, so use a dry cloth and avoid over-conditioning. Suede is the line’s most fragile material and takes a suede brush only, with no leather cream, wet wipes, soap or water-based cleaner. Hardest to rescue are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.