The Row Bags: The Entire Family, Priced and Compared
Most high-end handbags advertise who made them almost before you have registered them. The Row does the reverse, and almost everything about how its bags are designed, priced and resold comes back to that one choice. The brand was founded in 2006 by Mary-Kate and Ashley Olsen and named after Savile Row in London, the street that gave tailoring its vocabulary of restraint. The business operates from New York City, with a Tribeca design studio since 2012, a Paris office from 2011 and a London office added in 2019. Own-name boutiques sit in Los Angeles, New York, London, Paris and Amagansett, while the rest travels through the brand’s own webstore and a deliberately small list of stockists. Read this as a row bags overview, covering the families that matter, the specifications that separate them and what each one costs. Because the brand publishes no master price list, each figure here should be read as a market price observed in 2026 rather than an official price.
How to Pick Out a The Row Bag When Nothing Is Branded
No style in the range has an exterior logo plaque or a monogram, which means you place these bags by silhouette, proportion and construction instead. A small, discreet exterior stamp is placed low on the bag’s side and is meant to sink into the leather rather than break it up, with a second stamp repeated inside. Because the hardware is palladium-plated and finished matte or brushed, it reads as weight rather than catching every lamp in the room. Linings are treated as materials in their own right, with nappa, lambskin, calfskin and cotton herringbone appearing where most houses the row fashion sale would print a logo jacquard. What governs the tailoring, namely that a garment is judged by its line rather than its label, governs the bags too. Made in Italy is stated on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
- No exterior plaque, monogram or branded hardware of any kind
- Matte or brushed palladium-plated metalwork in place of high-polish gold tone
- Linings in nappa, lambskin, calfskin or cotton herringbone
- A small stamp low on the exterior side, plus a crisp one on the interior
The Margaux Family, and Why It Is Difficult to Get Hold Of
The majority of buyers think of the Margaux first, and it is also the hardest part of the collection to shop right now. The Soft Margaux 10 has been observed at $3,650, constructed in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, and measures 10 x 7 x 7.5 inches on a 5-inch handle drop. Details include an interior toggle closure, belted side gussets, protective metal feet and a removable shoulder strap. The Soft Margaux 12 carries the same construction at $4,350, runs 12 x 9 x 7.5 inches and throws in a zip pocket. The Margaux Shoulder 12 is a different proposition at $4,900, with a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. A Margaux 17 exists in leather and canvas at Selfridges, and a Soft Margaux 15 circulates too, though no reliable retail price attaches to either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.
Totes, Top Handles and Shoulder Bags
More than anything else, the Park family drives volume and is usually the first purchase. Pricing on the N/S Park Tote reads Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, and the variation within each size driven by material and finish rather than capacity. Small and Medium Park Tote sit at $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 gets you the XL Park Tote. Higher up, a The Row tote bag climbs steeply: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Among the top handles, suede bites hardest: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida is $3,990, Elise and Agnes 12 both $4,400 and the Iowa Duffle $5,180, while Idaho holds the value end at $1,420. Shoulder styles are equally spread out, going from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
Small Bags, Clutches and Where the Line Starts
The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Half Moon dimensions are inconsistent across sources, so take the official 8 x 13.5 x 2.5 inches as the reference figure and expect other listings to disagree slightly. The Bourse Clutch at $1,590 shows how much construction goes into the cheaper end, with a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Below it sit the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above that you find the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.
Three Price Bands at a Glance
You can shop the collection by three bands, and those bands hold across every category. The entry band runs roughly $590 to $1,500 and is where most buyers meet the brand. Around $1,550 to $3,500 is the middle band, home to the Park totes, most shoulder bags and the better clutches. About $3,600 to $6,900 marks the top band, which contains the Margaux family, the India and Agnes top handles and the Marlo totes. One rule cuts across all three, because suede consistently carries a premium over calfskin on the same silhouette. A second rule is simpler still: the number in a bag’s name is its width in inches.
| Band | Observed range, 2026 | Typical bags |
|---|---|---|
| Entry level | $590 to $1,500 | 90’s Bag $1,090, Half Moon $1,390, Double Travel Wallet $590 |
| Middle | $1,550 to $3,500 | Bourse Clutch $1,590, Parker $2,900, N/S Park Tote Small $1,550 |
| High end | $3,600 to $6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
Archive Models You Will Only See on Resale
Discontinued shapes hold a large part of the label’s reputation, so being able to name them changes how you read the secondary market. Head the list with the Bindle, a suede shape with raw-cut trims, a knotted detail and an open top reported to have retailed around $1,190, then the Bindle Three, whose padded handle and removable inner pouch are observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. Grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets make up the Camden, at approximately 9 x 12.5 x 5.25 inches. You will also come across the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which have reliably documented retail figures.
Resale Values, Authentication and Upkeep
The secondary market is notably strong here, but treat it as observed market behaviour, not investment advice. The Rebag CLAIR 2025 report placed The Row at 97 percent brand-level value retention, the brand’s first appearance in the report’s unicorn tier of 85 percent and above, behind only Telfar, Hermes and Goyard. The strongest individual result was the N/S Park Tote at 146 percent, with the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent, all above the brand-level number. Canvas, nylon, sisal and seasonal-colour pieces routinely discount, so the strength belongs to black and neutral calfskin in the signature shapes rather than the line as a whole. Anyone hunting The Row for sale second hand should note that the brand operates no public authenticity coding, so judgement comes down to stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care tracks the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.


